Northshire Manchester: Allen Ricca "Catching Hell: The Insider Story of Seafood from Ocean to Plate"

In person at our VT location!
Event date: 
Friday, May 27, 2022 - 5:30pm
Event address: 
4869 Main St
Manchester Center, VT 05255


We are delighted to welcome you back to this in person event at our Manchester, VT store!

Author Allen Ricca will join us to present Catching Hell: The Insider Story of Seafood from Ocean to Plate.


In Catching Hell, longtime seafood mogul Allen Ricca and author Joe Muto take readers behind the scenes of the high-end restaurant world and the international market for seafood, and how that industry has been impacted perhaps like no other due to the COVID-19 pandemic.

This book exposes the fact that the American diner is being lied to on a regular basis. The culprit varies - sometimes it's a chef or restaurant owner trying to cut corners to save money; other times it's an unscrupulous supplier looking to pass off poor product to an unwitting receiver. And the cost of that scam eventually gets passed on to the consumer, whether it be in the form of higher prices at restaurants and markets, lower quality (or even counterfeit) product getting delivered onto your plate, or - God forbid - food poisoning. Furthermore, Ricca argues, the pandemic has only increased corruption in this industry.

This book serves as both an exposé and a call to arms, empowering consumers with the knowledge to make more informed choices when dining out.

Some of the things this explosive book reveals:

  • The one fish you should never order, one that's always a rip-off. (And the one fish that's always a delicious, virtually-unknown bargain.)
  • Why restaurants that advertise "fresh" fish are almost always lying.
  • How to get your favorite restaurant to treat you like royalty - without dropping thousands of dollars.
  • How the covid-19 pandemic has impacted our food supply chain and what it has meant for the everyday worker.


"An essential read for anyone looking to understand how the restaurant industry really works. Informative, hilarious and gripping. You'll devour every page and still be left wanting more."--Chef Hung Huynh, Season 3 Winner of Bravo's Top Chef

"A book that will not disappoint! Catching Hell is both entertaining and informative, a must read for 2022."--Jamie Bissonnette, James Beard award-winner, Chef & Partner Toro, Coppa, and Little Donkey Boston


Allen Ricca is an American businessman and entrepreneur. He is the eldest of two children and second-generation owner of Val's Ocean Pacific. He is co-founder of Winchell Mountain Coffee and Managing Partner of Village Wine Imports. He and his wife live on a farm in Connecticut with their two bulldogs.


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Catching Hell: The Insider Story of Seafood from Ocean to Plate Cover Image
ISBN: 9781510769700
Availability: Click Title for IN STORE Location
Published: Skyhorse - May 17th, 2022

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