What do 90s trends, syphilis, crime waves, and Paul Revere’s midnight ride have in common? Nothing. Absolutely nothing. Seriously, they don’t share a single common trait. And yet in the first few pages of his book, Malcolm Gladwell foolishly tried to pull the wool over my eyes and hoodwink me into believing that all those random events are, at their core, the very same thing. I was not going to fall for it. Not this time.
Yeah no he convinced me. Trends of the 90s, crime waves, diseases, and even Paul Revere’s ride are all different forms of epidemics. Their spreads are caused, accelerated, and ended by the same core set of factors and by examining one epidemic, we can come to understand them all. Just that concept alone is fascinating, and this book’s exploration of viral events and their causes is riveting. If you have any interest in psychology, criminology, sociology, or marketing, this book is perfect for you. Or, if you’re like me and desperate to find out why fidget spinners and Silly Bandz (oh yeah) blew up like they did, then The TIpping Point has all the answers. ~ Reviewed by Patrick Molluso
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