From Solo to Scaled: Building a Sustainable Content Strategy Practice (Paperback)

From Solo to Scaled: Building a Sustainable Content Strategy Practice By Natalie Marie Dunbar, Kristina Halvorson (Foreword by) Cover Image
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Description


Content strategy is clearly critical to your organization, but where do you start, and how do you grow it into a true practice? Whether you're a lone content person tasked with creating a content strategy practice from scratch, or a leader struggling to scale one up, From Solo to Scaled is your blueprint for creating and managing a content strategy practice that is sustainable and successful.


Product Details
ISBN: 9781933820576
ISBN-10: 1933820578
Publisher: Rosenfeld Media
Publication Date: July 25th, 2022
Pages: 240
Language: English