Generation Now is a series of ideas and strategies for attracting Millennials as Realtors and as clients and customers. It is written in down-to-earth language by a practitioner for fellow practitioners. Generation Now author Brian McKenna intends this book to be a conversation starter among brokers and broker-managers about this enormous and professionally underrepresented generation. The content balances research-based findings with the challenges of practical application and a corresponding blog - generationnowbhhsblake.wordpress.com - keeps the conversation going.
"I know Brian McKenna and I know that his passion is to help people realize their personal and professional goals. His book, Generation Now, provides our colleagues in Real Estate leadership real ideas and strategies with which to engage Millennials as clients and customers. It's highly readable, practical and I recommend it."
Gino Blefari, Chief Executive Officer
HSF Affiliates LLC
Berkshire Hathaway HomeServices
Prudential Real Estate
Real Living Real Estate
“I have massive respect for Real Estate managers and their ability to inspire, recruit, retain and train a team of agents while operating a profitable business. In Generation Now Brian brings together a collection of solutions that removes the barriers many managers face. Find a solution that works for you and get into inspired action today!”
Tom Ferry, CEO of YourCoach & best-selling author of Life by Design.
"Generation Now provides practical, hands-on tools to engage, inspire and lead a new generation of salespeople. Brian McKenna’s real world approach makes this a valuable tool for anyone managing across generational lines."
Dyan Dobbyn Donaldson, Founder & CEO, Management Business Planning Systems
“When it comes to leadership, Brian McKenna brings a wealth of experience to the subject and his background in education lends itself perfectly to the topic of Millennials as both customers and staffers.”
Mark Jeffers, Real Estate Business Consultant