Broadcast Pharmaceutical Advertising in the United States: Primetime Pill Pushers (Paperback)

Broadcast Pharmaceutical Advertising in the United States: Primetime Pill Pushers By Janelle Applequist Cover Image
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Description


This book analyzes the profit-driven nature of the pharmaceutical industry to explore how healthcare has become commodified in the United States. It addresses how pharmaceutical companies are shaping drug interventions, such as the ways in which pharmaceutical advertisements frame issues of identity and representation for patients and healthcare.

About the Author


Janelle Applequist is assistant professor at the University of South Florida in the Zimmerman School of Advertising & Mass Communications.


Product Details
ISBN: 9781498539531
ISBN-10: 149853953X
Publisher: Lexington Books
Publication Date: October 31st, 2018
Pages: 168
Language: English