Global Luxury Trends: Innovative Strategies for Emerging Markets (Hardcover)

Global Luxury Trends: Innovative Strategies for Emerging Markets By J. Hoffmann, I. Coste-Manière Cover Image
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Description


The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.


Product Details
ISBN: 9781137287380
ISBN-10: 1137287381
Publisher: Palgrave MacMillan
Publication Date: December 4th, 2012
Pages: 275
Language: English