Disciplined Entrepreneurship: 24 Steps to a Successful Startup (Hardcover)

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Description


24 Steps to Success

Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special - they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply.

You will learn:

  • Why the "F" word - focus - is crucial to a startup's success
  • Common obstacles that entrepreneurs face - and how to overcome them
  • How to use innovation to stand out in the crowd - it's not just about technology

Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.

Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.

For more please visit http: //disciplinedentrepreneurship.com/

About the Author


Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. Prior to joining MIT, he had a 25-year track record of success in business, from his start at IBM to his experience as a serial entrepreneur. He started and ran Cambridge Decision Dynamics and SensAble Technologies. He works around the world with entrepreneurs, small companies, large companies, and governments to promote innovation-driven entrepreneurship.
Product Details
ISBN: 9781118692288
ISBN-10: 1118692284
Publisher: Wiley
Publication Date: August 12th, 2013
Pages: 288
Language: English
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