“Brilliantly subversive and witty. If you want to be a vile, greedy capitalist, this how-to book will be a great help. And if you want to identify vile, greedy capitalists, it will show you how to recognize them. A landmark book.” —Brian Eno
ARE YOU A CORPORATE EXECUTIVE OUT TO MAKE YOUR FORTUNE AT ANY COST? ARE YOU WORRIED ABOUT “FACTS” AND “EXPERTS” GETTING IN THE WAY OF COMPANY PROFITS? DO YOU WISH YOU COULD MAKE SCIENTISTS, JOURNALISTS, AND ANYONE WHO ASKS QUESTIONS ABOUT YOUR SUSPECT BUSINESS PRACTICES DISAPPEAR?
LOOK NO FURTHER.
Whether you are flogging tobacco, dealing in oil, pushing pharmaceuticals, denying climate change, or exploiting workers, The Playbook is here to help you obfuscate your way to what you want. Included is how to: • Massage the statistics to suit your needs. Or, even better, fund new studies to challenge inconvenient findings • Attract and cultivate experts who are out to make some extra cash • Make your problem somebody else’s problem—ideally, consumers’ or the government’s • Remember that PR firms, think tanks, lawyers, uncritical journalists, and threats of harassment are your friends!
Follow these rules and you are guaranteed to make a killing. It makes economic sense, after all.
About the Author
JENNIFER JACQUET is an associate professor in the Department of Environmental Studies and director of XE: Experimental Humanities & Social Engagement at New York University. The author of Is Shame Necessary?, she lives in New York City
“If you feel exhausted from constantly taking the high road, The Playbook offers an enticing alternative . . . [with] Jacquet’s dry humor suffusing each chapter, . . . the book's tongue-in-cheek format is a chilling realization that the villains in The Playbook are extraordinarily banal. The tactics that enable their misconduct have been recycled across decades.” —Scientific American
“This brilliantly subversive and witty book lays bare the techniques of manipulation and disinformation that keep the rich and powerful rich and powerful. It’s a handbook to show you all their tricks—with working examples. If you want to be a vile, greedy capitalist, this how-to book will be a great help. And if you want to identify vile greedy capitalists it will show you how to recognise them. It’s a landmark book.” —Brian Eno
“This whip-smart and delightfully snarky exposé gives readers the tools to recognize and refute corporate deception . . . Fashioned as a strategy manual, Jacquet’s satirical advice explains . . . how to challenge the existence of a problem, the integrity of those who raise it, and the need for policies to address it.” —Publishers Weekly
“A savage satirical stab at corporate malfeasance draws blood…[Jacquet] takes an original approach to indicting the ethical vacuum that besets much of big business. [The Playbook is] a sharp warning to corporations that deep pockets and armies of accomplices won’t stall a reckoning forever.” —Kirkus Reviews