When it comes to sharing the memorable stories that will keep customers and attract prospects, most businesses end up with canned press releases, boring case studies, uninspired blog posts and tweets that no employee, customer or partner will ever remember. I Killed a Rabid Fox with a Croquet Mallet teaches the principles of story creation that should inform all communications, from ads to case studies, articles to blog posts. Learn the value of building compelling and memorable stories. Understand how to build your own great stories through examples from large multinational businesses and smaller companies that any business person can understand and mirror. Rabid Fox includes a brief workbook that anyone can use to start creating compelling and memorable stories.
About the Author
Nicolas Boillot is CEO of HB Agency, an integrated marketing firm building brands for such clients as HP, EMC, CA, and many smaller businesses whose stories appear in this book. Nicolas is a co-founder of Middlebury College's MiddCORE, an intensive series of courses and programs focused on Creativity, Opportunity, Risk and Entrepreneurship. He is involved with several non-profits focused on business leadership and the environment. Nicolas regularly speaks on branding and public relations. Appearances include the Boston Association of IT Professionals (AITP), GSAS Harvard Biotechnology Club, Yankee IABC Senior Corporate Communicators Group, the Swedish American Chamber of Commerce, CASE (Council for Advancement and Support of Education), and CFO Roundtable. He lives in Williamsburg, Massachusetts, with his wife and son.