Two of Inc. magazineâs hugely popular columnists show how small-business people can deal with all kinds of tricky situations.
People starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, thereâs a mentality that helps street-smart people solve problems and pursue opportunities as they arise. He calls it âthe knack,â and it has made all the difference to the eight successful start-ups of his career.
Brodsky explores this mind-set every month in Inc. magazine, in the hugely popular column he co-writes with journalist and author Bo Burlingham (best known for his acclaimed book Small Giants). In both their column and now their book, they tell stories about real companies facing real challenges, and show readers how to apply âthe knackâ to their own businesses.
Brodsky and Burlingham offer essential advice such as:
⢠Follow the numbersâthatâs the best way to spot problems before they become life threatening
⢠Keep focusing on your real goal--itâs amazingly easy to get sidetracked by secondary concerns
⢠Donât get so close to the problem that you lose all perspective Brodsky and Burlingham prove that street smarts and business acumen can be within any entrepreneurâs reach.
Norm Brodsky, the founder of Citi Storage, is an entrepreneur and a three-time Inc. 500 honoree. He began writing his monthly Inc. column (with Burlingham) in December 1995.
Bo Burlingham is Inc.âs editor at large. He is the coauthor of The Great Game of Business and A Stake in the Outcome, and the author of Small Giants.
Publisher: Penguin Group USA, Inc
Imprint: Portfolio Hardcover
Distributor: Penguin Group USA, Inc
Publication Date: 10-02-2008
Pages: 256
Measurements: 9.26in X 6.26in X 1.02in X 1.03lb
