A fascinating collection of profiles by one of America’s leading business journalists

For three decades, in major publications such as Texas Monthly, Esquire, Fortune, and now The New York Times, Joe Nocera has reported on the people who dominate the business world, for better or worse. Everyone from Warren Buffett to T. Boone Pickens to George Steinbrenner to Ken Lay has fallen under his microscope.

Now, in this collection of his best work, he explores how we define good guys and bad guys in business and concludes that things are often not what they seem.

It turns out that there are surprisingly good qualities in classic villains like junk bond king Michael Milken and notorious stock analyst Henry Blodget. And some business celebrities who are widely admired, such as Steve Jobs, are not quite the good guys they appear to be on the surface.

Good Guys and Bad Guys also offers a fresh perspective on some of today’s biggest controversies, such as global warming, Apple’s iPhone, CEO compensation, the tobacco industry, short sellers, and much more.

“ Nocera demystifies the world of business with original thinking, brainy reporting, and the ability to see around corners. . . . Nocera knows that persuasion isn’t about haranguing, that it’s better to lead the reader toward your conclusion and depart gracefully rather than hammer him over the head with it.”
—Jack Shafer, Slate

Joe Nocera is a business columnist for The New York Times, a staff writer for The New York Times Magazine, and a regular commentator on NPR’s Weekend Edition Saturday. He spent ten years at Fortune as a writer, editor, and editorial director. He has won two Gerald Loeb awards and three John Hancock awards for excellence in business journalism and was a Pulitzer finalist in commentary. He is the author of A Piece of the Action.

Imprint: Portfolio Hardcover
Distributor: Penguin Group USA, Inc
Publication Date: 05-29-2008
Pages: 304
Measurements: 9.30in X 6.24in X 1.11in X 1.06lb