Great Idea At The Time : The Rise, Fall, And Curious Afterlife Of The Great Books In America

By the author of the Boston Globe #1 bestseller Gracefully Insane: A wry, witty history of an unlikely literary fad, and of American pop culture in the 1950s and early 1960s.

Today the classics of the western canon, written by the proverbial dead white men,” are cannon fodder in the culture wars. But in the 1950s and 1960s, they were a pop culture phenomenon. The Great Books of Western Civilization, fifty-four volumes chosen by intellectuals at the University of Chicago, began as an educational movement, and evolved into a successful marketing idea. Why did a million American households buy books by Hippocrates and Nicomachus from door-to-door salesmen? And how and why did the great books fall out of fashion?

In A Great Idea at the Time Alex Beam explores the Great Books mania, in an entertaining and strangely poignant portrait of American popular culture on the threshold of the television age. Populated with memorable characters, A Great Idea at the Time will leave readers asking themselves: Have I read Lucretius’s De Rerum Natura lately? If not, why not?

Britannica Blog, December 9, 2008
“Marvelously entertaining”

Alex Beam is an award-winning columnist for the Boston Globe. His writing has also appeared in the Atlantic, Slate, the New York Times and many other magazines. The author of Gracefully Insane: Life and Death Inside America’s Premier Mental Hospital, and of two novels, he lives in Boston.

Publisher: PublicAffairs
Distributor: Perseus Books Group
Publication Date: 11-04-2008
Pages: 256
Measurements: 8.25in X 5.50in X 14.20oz