Choose, use, and understand great vintage type with this authoritative guide. Retro is the new modern. And nowhere is that fact more evident than in typography, which today uses vintage type in ads, book and magazine design, movies, and everywhere words convey meaning. Viewers may not even realize that the type itself conveys mood, information, and a sense of style, but graphic designers know the power of vintage type. Now the world’s foremost historian of graphic design presents New Vintage Type, a remarkable rethinking and rediscovery of old and classic typefaces for today’s modern needs. Hundreds of amazing, astounding, and obscure examples from around the world are gathered here, organized into five historically and stylistically grouped sections: the Victorian Age, the Woodtype Era, Art Deco Style, Modern Movement, and the Eccentric Movement. With hundreds of lively and one-of-a-kind examples, plus informed, intriguing tex, New Vintage Type is the graphic designer's guide to choosing and using vintage type for maximum impact.
Steven Heller, art director of the New York Times Book Review and
co-chair
of the MFA program at the School of
Visual Arts in New York City, is the
author of Handwritten: Expressive
Lettering in
the Digital Age and many other
titles.
He lives in New York City.
Gail Anderson is a senior designer at
SpotCo and the former art director of Rolling Stone. She lives in New York City.
Publisher: Crown Publishing Group
Distributor: Random House, Inc.
Publication Date: 10-02-2007
Pages: 176
Measurements: 10in X 10.2in X .6in X 2.875lb
