Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies.
These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:
- Establishing a Web Presence
- Search Engine Optimization
- Web Analytics
- E-Mail Marketing
- Blogging and Podcasting
- Social Media Marketing
- Online Advertising & Pay-Per-Click
- Mobile Web Marketing
Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to
- Maximizing Internet potential for your business and ranking high in searches
- Tracking how your ads, pages, and products perform
- Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read
- Creating a blog or podcast that helps you connect with clients
- Using social media outlets including StumbleUpon, Facebook, and Twitter
- Leveraging mobile technology
- Generating traffic to your site and writing ads that get clicks
Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.
Introduction.
Book I: Web Presence.
Chapter 1: Internet Business Basics.
Chapter 2: Making Money Online.
Chapter 3: Designing to Sell.
Chapter 4: Creating and Connecting Multiple Web Sites.
Chapter 5: Creating Exceptional Copy That Sells.
Chapter 6: Encouraging Communication.
Chapter 7: Getting Help with Your Web Presence.
Book II: Search Engine Optimization.
Chapter 1: Getting Ready for SEO.
Chapter 2: Choosing the Right Keywords.
Chapter 3: Eliminating Search Engine Roadblocks.
Chapter 4: Making Search Engines Love Your Site.
Chapter 5: Understanding Blended Search.
Chapter 6: Writing Great Copy for Search Engines (And Readers!)
Chapter 7: Building Link Love.
Chapter 8: Analyzing Your Results.
Chapter 9: Hiring an SEO Professional.
Book III: Web Analytics.
Chapter 1: Setting Your Conversion Goals.
Chapter 2: Tracking Traffi c Volumes.
Chapter 3: Measuring Your Best Referrers.
Chapter 4: Measuring Visit Quality.
Chapter 5: Using Conversion Goals.
Chapter 6: Using Goal Funnels.
Book IV: Online Advertising and Pay Per Click.
Chapter 1: Grasping PPC Methods.
Chapter 2: Combining PPC and Search Engines.
Chapter 3: Making Keyword Lists That Sell.
Chapter 4: Writing Ads That Earn Clicks and Pay You Back.
Chapter 5: Budgeting and Bidding on Keywords.
Chapter 6: Legally Speaking: PPC and the Law.
Chapter 7: Using Tools, Tips, and Tricks of the Trade.
Book V: E-Mail Marketing.
Chapter 1: Adding E-Mail to a Web Marketing Strategy.
Chapter 2: Becoming a Trusted Sender.
Chapter 3: Building a Quality E-Mail List.
Chapter 4: Constructing an Effective Marketing E-Mail.
Chapter 5: Making Your E-Mail Content Valuable.
Chapter 6: Tracking Your E-Mail Campaign Results.
Chapter 7: Maximizing E-Mail Deliverability.
Book VI: Blogging and Podcasting.
Chapter 1: Picking Your Blog Topic.
Chapter 2: Getting Yer Blog On.
Chapter 3: Writing Like a Blogger.
Chapter 4:Tracking Other Blogs.
Chapter 5: Getting Involved on Other Blogs.
Chapter 6: Promoting Your Posts.
Chapter 7: Introducing Podcasting.
Book VII: Social Media Marketing.
Chapter 1: Understanding Social Media.
Chapter 2: Creating Your Social Media Desktop.
Chapter 3: Creating Your Social Media Plan.
Chapter 4: Navigating Top Social Media Sites.
Chapter 5: Building Your Network.
Chapter 6: Creating a Winning Social Media Campaign.
Book VIII: Mobile Marketing.
Chapter 1: Getting Started with Mobile Marketing.
Chapter 2: Planning a Mobile Marketing Campaign.
Chapter 3: Running Mobile Communication Campaigns.
Chapter 4: Launching a Mobile Advertising Campaign.
Chapter 5: Delivering Valuable Mobile Content.
Chapter 6: Getting Paid for Your Mobile Marketing Efforts.
Chapter 7: Tracking a Mobile Marketing Campaign.
Index.
John Arnold is the author of E-Mail Marketing For Dummies and director of Constant Contact University. Ian Lurie is President of Portent Interactive. Marty Dickinson is an independent Web entrepreneur. Elizabeth Marsten is a Pay Per Click expert with Portent Interactive. Michael Becker is Executive Vice President of iLoop Mobile.
Boost your bottom line with your $25 Google AdWords credit — see inside
Web marketing is the way of today! This collection of topic-focused minibooks gives you all the building blocks for marketing your product or service online, and the bonus $25 Google AdWords credit sweetens the deal. Learn to please both customers and search engines, track your performance, market with e-mail, blogs, and social media, and more.
- Show 'em you're there — Book I shows you step by step how to maximize Internet potential for your business
Rank high — attract customers by rising to the top of searches; the secrets are in Book II
How're you doing? — Book III helps you find out by tracking how your ads, pages, and products perform
It pays to advertise — and Book IV demystifies managing pay-per-click ads, keywords, and budget
Keep in touch — Book V helps you develop marketing e-mails that customers want to read
Let's blog — the tips in Book VI teach you to create a blog that helps you connect with clients
Socialize — use Book VII to help you hone your strategy for different social media outlets including StumbleUpon, Facebook, and Twitter
Go mobile — leverage mobile technology with the tips in Book VIII
Open the book and find:
- Secrets to building Web sites that deliver your message
How to get your site found by search engines
Ways to improve your marketing with Web analytics
Top ways to generate site traffic
How to write ads that get clicks
Tips on winning an audience for your blog
How to deliver valuable mobile content
Inside — your Google AdWords gift card worth $25
Publisher: John Wiley & Sons
Distributor: John Wiley & Sons
Publication Date: 03-23-2009
Pages: 936
Measurements: 236.20mm X 187.89mm X 50.8mm X 46.72oz
