You can get paid for online ad placement with Google AdSense! If you’ve ever considered using AdSense to improve revenue for your Web site, GoogleAdSense For Dummies will get you started. It’s loaded with tips to help you implement a successful AdSense program.

AdSense lets you generate income with ad placement on blogs and Web sites. GoogleAdSense For Dummies shows you how AdSense works, how to analyze cost per click and track AdSense results, and how to earn money from your blog or Web site without selling a product. Discover how to:

• Register and set up an AdSense program
• Track results with server logs, AdSense reports, and Google Analytics
• Boost AdSense income with search engine optimization techniques
• Apply Google guidelines by including relevant links and content, making your site easy to navigate, using a sitemap, and keeping links in good repair
• Fine-tune your Web site with beefed-up content to please Google and boost effectiveness
• Earn more with AdSense for RSS, streaming video, and referral units
• Design appealing ads and search boxes, and deal with ads from competitors
• Add video units to your site, design mobile ad units, and understand referral units

In GoogleAdSense For Dummies, author Jerri Ledford, a self-described “Google geek,” helps you make money with AdSense.

Introduction.

Part I: AdSense Basics.

Chapter 1: Understanding Google AdSense.

Chapter 2: Getting Started with AdSense.

Chapter 3: Building a Content-Rich Web Site.

Chapter 4: AdSense and Search Engine Optimization.

Chapter 5: Installing the AdSense Code.

Part II: The Major Players: AdSense for Content, AdSense for Search.

Chapter 6: Building the Right Content.

Chapter 7: Designing the Per fect Content Ad.

Chapter 8: Understanding AdSense for Search.

Part III: Other Types of AdSense.

Chapter 9: Show Me Some Video (& Other Gadgets).

Chapter 10: AdSense for Mobile.

Chapter 11: AdSense for RSS.

Chapter 12: The AdSense Referral Program.

Chapter 13: AdSense Your Blog.

Part IV: AdSense Administration.

Chapter 14: Tracking AdSense Responses.

Chapter 15: Using AdSense Reports.

Chapter 16: AdSense Revenues.

Part V: The Part of Tens.

Chapter 17: Ten (Plus Two) Must-Have Tools for AdSense.

Chapter 18: Ten AdSense Don’ts.

Chapter 19: Ten Ways to Improve Web Site Traffic.

Index.

Jerri Ledford is a self-described "Google geek" who has written more than a dozen books on Google applications and search engine optimization. She maintains a blog about Google products at www.google-geek.com. She is the coauthor of Google Analytics 2.0, also from Wiley.

Here's how to earn money from your Web site without selling a thing!

If you want to make your Web site or blog earn its keep, using Google AdSense makes a lot of sense. It also makes sense to find out how AdSense works and how to make it work for you. This friendly guide cuts through the geek-speak and shows you what AdSense is, how to make your site Google-friendly, how to use AdSense for Search or Content, and more.

• Fine-tune your Web site — beef up your content for Google's approval as well as to boost effectiveness

• Apply Google guidelines — include relevant links and content, make your site easy to navigate, use a sitemap, design for the user, and keep links in good repair

• Discover other types of AdSense — use AdSense with video, mobile, and RSS

• Learn to love units — add video units to your site, design mobile ad units, and understand referral units

• Get creative — use AdSense as a page element on your blog and design knockout ads and cool search boxes

• Make them pay — increase your income from AdSense for RSS, referral units, and streaming videos

• Use some sense — track your results using AdSense reports and Google Analytics

Open the book and find:

• Answers to FAQs about AdSense

• Tips for building a content-rich Web site

• How search engine optimization can boost AdSense income

• What to do about competitors' ads

• Secrets for designing ads with appeal

• How to set up AdSense for mobile and RSS feeds

• How the AdSense referral program works

• What server logs and channels can tell you

Publisher: John Wiley & Sons
Distributor: John Wiley & Sons
Publication Date: 08-11-2008
Pages: 346
Measurements: 236.20mm X 187.89mm X 17.7mm X 19.2oz