Freakonomics revealed much about our society. Now, one of America’s most respected economists reveals how individuals can turn economic reasoning to their advantage in their daily life—at home, at work, even on vacation. Tyler Cowen explains how understanding the incentives that work best with each individual is the key to successful and satisfactory daily interactions—from getting the kids to do the dishes to having a productive business meeting, attracting a mate to finding a good guide in a foreign country. Discovering your inner economist, Cowen suggests, can lead to a happier, more satisfying life. What better carrot could you ask for?

“Fast, furious, and fun, with great examples of how to apply economic thinking to nontraditional subjects.”
—Stephen J. Dubner, coauthor of Freakonomics

“Engaging [and] useful.”
—The Washington Post

“His creativity is a gift.”
—Steven D. Levitt and Stephen J. Dubner, authors of Freakonomics

“[An] economist who’s a wonderfully entertaining writer but also a deeply humane thinker…will…show you how thinking better can actually help you live better.”
—James Surowiecki, author of The Wisdom of Crowds

Tyler Cowen is a professor of economics at George Mason University. He is a prominent blogger at marginalrevolution.com, the world’s leading economics blog. He also writes regularly for The New York Times, and has written for Forbes, The Wall Street Journal, and The Washington Post.

Imprint: Plume
Distributor: Penguin Group USA, Inc
Publication Date: 05-27-2008
Pages: 256
Measurements: 8.00in X 5.46in X 0.56in X 0.47lb