Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.
Introduction.
Part I Foundation.
Chapter 1 Clarify Your Goals.
Chapter 2 Customize Your Approach.
Chapter 3 Eternal Truths of SEO.
Chapter 4 How the Search Engines Work Right Now.
Part II Strategy.
Chapter 5 Get Your Team on Board.
Chapter 6 Your One-Month Prep: Baseline and Keywords.
Part III Your SEO Plan.
Chapter 7 Month One: Kick It into Gear.
Chapter 8 Month Two: Establish the Habit.
Chapter 9 Month Three: It’s a Way of Life.
Chapter 10 Extra Credit and Guilt-Free Slacking.
Appendix.
Glossary.
Index.
Search marketing consultants Jennifer Grappone and Gradiva Couzin have been improving the Internet presence of Fortune 500 companies and other firms in the media, entertainment, software, retail, nonprofit, and human resources industries since the early days of SEO. Jennifer, a former web project manager and corporate video producer, began focusing exclusively on SEO in 2000. Gradiva, a programmer and civil engineer, has been working in SEO since 1998. Together they deliver a well-rounded, left-brain/right-brain approach to successful search engine optimization.
Visit the authors' site at www.yourseoplan.com, or www.sybex.com/go/seohouraday2e for downloads, forums, and additional resources.
Put Your Website in the Spotlight
A Step-by-Step Guide
Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.
Cut through the trendy jargon to find the "Eternal Truths" of SEO
Discover the right keywords using the latest research tools and your own gut check
Get to know your stats and the free stat-collector, Google Analytics
Optimize your site for search engines and your site visitors so you can be found, then make the sale
Use the social web to help you reach your business goals, even if you're not a social networking butterfly
You'll also find:
Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
Engaging right-brain vs. left-brain discussions about tackling key issues from two unique perspectives
Real-world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid
Praise for Search Engine Optimization: An Hour a Day
"This book offers a systematic, commonsense approach to the art and science of SEO."
—Chris Sherman, SearchEngineWatch.com
"The book is a step-by-step guide that can help drive targeted search-referred traffic to a variety of websites—perhaps even your website."
—P.J. Fusco,ClickZ Magazine columnist
"The practical and realistic emphasis on business-oriented needs makes the book a great reference."
—Joe Dolson, inter:digital strategies
"Written with clarity and detail, the book leaves little room for confusion about what you can do to improve your website's rank in the search engine results pages."
—Harvey Ramer, marketing designer and blogger, Design Delineations
Publisher: John Wiley & Sons
Distributor: John Wiley & Sons
Publication Date: 04-14-2008
Pages: 384
Measurements: 236.20mm X 187.89mm X 21.5mm X 19.84oz
