Business is booming in Second Life, and many residents are earning big bucks in-world—and so can you. This unique guide walks you through what it takes to launch and run a successful Second Life business. Packed with insider tips from some of the metaverse’s best-known entrepreneurs, it delivers the lowdown on SL business basics and shows you step by step how to succeed in popular business niches, from real estate and construction to fashion, gadgets, toys, entertainment, music, blogging and more.

Chapter 1: The Meta of the Metaverse.

Chapter 2: Lying the Foundation for Your Business.

Chapter 3: Developing a Winning Market Plan.

Chapter 4: Walking the Runway—Fashion in Second Life.

Chapter 5: The Second Life Land Business.

Chapter 6: Construction Projects Big and Small.

Chapter 7: Making Money in the Second Life Sex Trade.

Chapter 8: Selling Objects, From Toys to Weapons.

Chapter 9: Interactive Business Opportunities.

Chapter 10: Running a Business in Teen Second Life.

Chapter 11: The Future of Second Life Entrepreneurship.

Appendices.

Appendix A: Other Resources.

Appendix B: Second Life Item Prices.

Appendix C: Earning Potential of a Seconf Life Entrepreneur.

Appendix D: SL Community Standards and Intellectual Property.

Index.

Daniel Terdiman is an award-winning CNET News.com reporter who has been covering Second Life since 2003. He spearheaded efforts that made CNET the first mainstream news organization with a permanent in-world presence. Widely recognized as a leading Second Life and virtual worlds expert, he has written for media outlets ranging from the New York Times to Wired magazine to Time magazine. Daniel is also a frequent speaker at such conferences as Game Developers Conference, the Austin Games Conference, South by Southwest, and Webzine.

Profit from your second life

Business is booming in Second Life, and many residents are earning big bucks in-world—and so can you. This unique guide, written by well-known journalist Daniel Terdiman, walks you through what it takes to launch and run a successful Second Life business. Whether you want to become a real estate tycoon, an entertainment mogul, or a famous fashion designer, you'll get the inside tips and know-how you need to join the ranks of successful Second Life entrepreneurs.

You'll discover the unique challenges and opportunities of running an in-world business. You'll delve into the most popular Second Life business and get practical pointers from some of the metaverse's best-known entrepreneurs. And you'll get the nuts-and-bolts expertise you need to succeed, from developing a unique product or service to mounting an effective marketing campaign.

• Business basics: Get the lowdown on SL business models, setting up shop, and tracking revenue and expenses

• Real estate and construction: Learn the secrets for success in these popular in-world business

• Fashion, gadgets, and toys: Discover how to cash in on your creativity

• Entertainment, music, blogging, and more: Explore a range of other lucrative opportunities in the metaverse

• Marketing and advertising: Find proven ways to get the word out on your business

• Teen Second Life: Get the scoop on business opportunities in SL's teen-only grid

• Practical know-how: Find sample business plans, typical costs for goods and services, and expected income by industry

Learn what makes a store great

See how the experts market their businesses

Understand the technical skills necessary to make compelling products

Publisher: John Wiley & Sons
Distributor: John Wiley & Sons
Publication Date: 10-29-2007
Pages: 309
Measurements: 233.1mm X 187.89mm X 16.7mm X 25.92oz