Everyman should have an avocation in addition to a vocation. For the past 30+ years I have been a Marketing professor at Baruch College of the City University of New York, the largest business school in the United States. During that time I have written dozens of academic articles on where new inventions come from, how they make their way from an idea to a product that changes our lives, and, most important, who get to keep the money. I wrote three books with Simon & Schuster Megamistakes (1989), Marketing Strategy (1991, 1998), and Imitation Strategies (1993).
But during those years, and continuing to this day, I have been just as passionate about my avocation - endurance athletics. I have run 37 marathons (with a PR of 3:09 at age 45) and competed in more than a dozen long distance mountain races. I am a proud member of the 200 Mile Club of the infamous Escarpment Trail Run.
After moving to Manchester as a fulltime resident nearly nine years ago, I expanded my avocation from just running to hiking, biking and kayaking. This book is the culmination of what I learned during those years.